![]() Its devices are distributed in roughly 118 countries. ![]() Samba TV has a global addressable footprint of 46 million devices globally, 28 million of which are in the United States. Through APIs and SDKs for mobile application software developers, Samba TV is usable on a second screen or the TV itself. The service is available only after a user activates it on a device, and is supported by interest-based advertising delivered on the television or on devices within the household. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content-live or time-shifted-and make relevant information available to users at their request. It develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.Samba TV is a television technology company that offers real-time insights and audience analytics. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. Navin continued, “This acquisition brings us closer to the living room viewing experience we have all been dreaming about, where consumers are empowered to go deeper into the content they are viewing, advertisers will gain greater insights into the value of their sponsorships and TV manufacturers will capture new opportunities to differentiate their incredible products.” “With more TV data, in more countries, and from more TV brands than any other company in the world, Samba AI is the perfect home for our machine learning expertise so that we can be in a position to lead the industry in AI.” “AI is the future of TV, and Samba TV shares our vision for what that will look like,” said Disruptel CEO Alex Quinn. ![]() This ML-powered video analysis goes beyond just the program or ad appearing on the TV, and can understand product placement, logo appearances, and integrated advertising which will provide advertisers deeper insight into the value of their investments across every content platform viewed on the biggest screen in the home. Samba TV continues to lead the market in providing the technical innovations shaping the future of television with big data and machine learning.”ĭisruptel’s machine learning technology intelligently deconstructs the on-screen content in real-time, identifying the people, brands and products that appear. From the same company that introduced content recognition algorithms in Connected TVs, we are excited to share how AI will unlock a more engaging viewing experience for the content we love. “After unveiling Samba AI at CES, we have been making critical investments in Samba AI to support every facet of the Connected TV ecosystem. “Artificial intelligence and machine learning are transforming nearly every aspect of our lives today, and we are excited about its growing relevance in television,” said Samba TV Co-Founder and CEO Ashwin Navin.
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